The real reason, not an apology
We name the specific process gap instead of a generic "we take this very seriously."
"An unvetted supplier substitution led to a shipment that didn't match our approved product specifications."
Suspension Received < 48 Hours Ago
Limited free case slots open during early access — no card required to start
You Could Pay a Consultant $1,200. Or Get Your Appeal Letter Tonight, for $0.
Amazon consultancies charge $400–$2,500 and make you book a call before they'll even look at your notice. Reinstate skips the sales call entirely — upload your notice, answer a few questions, and a violation-specific Plan of Action lands in your dashboard within 24 hours.
140+ Plans of Action drafted since launch — every one edited by a human reviewer before it reaches a seller's dashboard.
Free during early access · No credit card · No sales call · 24h standard delivery
$0
Cost right now
24h
Standard delivery
1
Free revision if rejected
Exhibit A
The Real Cost of Getting an Appeal Wrong
Every hour you spend deciding between "free but generic" and "expensive but slow" is another hour of lost sales. Here's what each option actually gets you.
| DIY Template / ChatGPT | Suspension Consultancy | Reinstate | |
|---|---|---|---|
| Price | $0 | $400 – $2,500 | $0 (beta) |
| Time to letter | Minutes | 3–10 days, after a sales call | 24h (or 12h rush) |
| Sales call required | No | Usually, yes | Never |
| Addresses your exact violation | Generic | Yes, eventually | Yes, from intake |
| Human review before delivery | No | Yes | Yes |
| Revision if rejected | Start over yourself | Often billed again | One free revision |
* Consultancy pricing based on publicly listed rates for Amazon suspension appeal services as of 2024.
Free during early access · no credit card · takes about 5 minutes
Exhibit B
How the Case File Moves
No discovery call, no waiting for a callback. Three stages, one dashboard, one deadline you can watch count down.
01
0–5 minutes
You open the case file
Upload your suspension notice (or paste the text), select your marketplace and violation type, and answer three short questions about what happened.
02
Within 30 seconds
The AI drafts your Plan of Action
Root cause, corrective actions, and preventive actions — targeted to your exact violation, not a recycled template. Status flips to "Pending Expert Review."
03
Within 24h (12h rush)
A reviewer signs off, you get the final letter
Someone with real marketplace-ops background edits the draft for accuracy and tone before it's delivered to your dashboard. Copy it, download it, submit it.
04
If needed
One free revision, no extra charge
If Amazon rejects it, paste their exact rejection reason back into your case and we rewrite it once — free — addressing what they flagged.
No sales call · no card · dashboard access in seconds
Exhibit C
Section 1 — Root Cause
Section 2 — Corrective Actions
Section 3 — Preventive Actions
What Actually Goes In the Letter
Reviewers reject appeals for the same reasons, over and over. Every Reinstate letter is structured to answer the three questions Amazon is actually grading.
What's already fixed, in past tense
Reviewers check whether the issue is resolved now, not whether you mean well.
"We terminated the supplier relationship and re-verified remaining inventory against manufacturer specifications."
A system, not a promise
Specific, checkable safeguards replace filler language that gets appeals rejected.
"Every new supplier now passes a documented 3-point verification before any SKU goes live on our account."
Exhibit D
Recent Case Files
Anonymized snapshots from the queue — the violation categories we draft against most.
CASE #B-2207Amazon · IP Complaint
"I'd already tried a template from a Facebook group. This addressed the actual brand complaint by name."
CASE #B-2214Amazon · Related Account
"I didn't think a related-account flag could even be appealed. The letter laid out the separation clearly."
CASE #B-2231Etsy · Policy Violation
"Didn't expect Etsy support — figured it was Amazon-only. Same intake, same turnaround."
CASE #B-2240Amazon · Performance Metrics
"First appeal I wrote myself got rejected in a day. This one named the exact ODR issue."
CASE #B-2253Amazon · Inauthentic Item
"They asked for my supplier invoices in the questionnaire. That context clearly made it into the letter."
CASE #B-2266Amazon · Policy Violation
"Rejected once. Pasted Amazon's exact reason back in, got a rewritten letter free within a day."
Join the queue now — free while we're in early access
Exhibit E
Questions Sellers Ask Before Opening a Case
Can you guarantee my account gets reinstated?
No one can guarantee an outcome — anyone who promises that isn't being straight with you. What we guarantee is a Plan of Action letter that's specific to your violation, written and reviewed properly, and one free revision if your first appeal is rejected.
Why is this free while consultants charge thousands?
We're in early access and validating the product with real cases before we ever charge for it. You get the full drafting-plus-review flow at no cost, no strings, no card required — while slots last.
What if Amazon rejects the letter?
You get one free revision. Paste in the exact rejection reason Amazon gave you, and we rewrite the letter to address it directly, at no extra cost.
What do I need to have ready to submit?
Just your suspension or deactivation notice (as a file or pasted text) and a few sentences on what happened, what you've already fixed, and what you think caused it. That's it.
Is my case information kept confidential?
Yes. Your suspension notice and case details are used only to draft and review your letter — they're never sold, shared with third parties, or used for anything beyond your own case file.
Is this only for Amazon sellers?
Amazon is our primary focus right now, but Etsy sellers can submit a case too — select Etsy as your marketplace during intake.
How is this different from just using ChatGPT myself?
ChatGPT gives you a generic starting draft with no idea what actually gets appeals approved. We use AI to draft fast, then a person with real marketplace-ops review experience edits it before it's ever sent to you.
Final Notice
Free case slots are limited during early access
Every Hour on the Sidelines Is an Hour a Competitor Takes Your Buy Box.
Skip the sales call and the four-figure invoice. Open a case file, answer a few questions, and get a violation-specific Plan of Action reviewed by a real person — free, while we're in early access.
Free during early access · No credit card required · 24-hour standard delivery
Exhibit F
Tell Us What the File Is Missing
Early access means the product is still being shaped by real seller feedback. Tell us what's working, what's confusing, or what you wish this did.